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Media marketing may have begun with drawings on caves, advertising where the best hunting could be done, and the services of those who did it. The first signs were images of products such as boots and shoes, telling all who passed what was made in that shop. The newspaper made the biggest impact with the first classified ads. Later radio told listeners about the latest products that were for sale at the market or auto dealership. Today the world has opened up to the internet and its lightning fast transmissions and the ability of search engines to translate from many languages.

We have become a visually oriented society and branding has become a language of its own. Branding is simply nonverbal communication that tells the viewer in a picture what the company sells, it is almost an instantaneous reaction. That’s also the way it is designed to be. The process of making a brand a “household word’ is what media marketing is all about. Using a mix of media and formats, from yellow pages to internet, advertising agencies that do full service media marketing conduct research to see what formats are the most effective for the product. Knowing the target audience’s buying habits, where they get their information and how, and what media gets to them first is how media marketing is at its most effective. It is a multifaceted approach, custom fitted to the product’s potential buyers. Previously, sellers biought traditional ads in newspapers, magazines or placed signs and billboards in strategic areas where customers might pass by and look. Today’s electronic media has multiplied the opportunities by the millions, and also faces constant change. Market media today is movement, in years before it sat waiting for customers, today it seeks them out. Today’s marketing is fast, changes to attract customers attention and is anything but static.